YouTube Finds: “Too Sexy” Brian Christopher Lawler hates everything about you–and poetry
In 1992, Brian Christopher Lawler started receiving his first big push as a singles star, with promoter Jerry Jarrett pushing the heir apparent to the Memphis rasslin’ throne much like he did a young King back in the ’70s. Brian had the same natural cocky charisma of his father, Jerry Lawler, which made Christopher a great heel after only a year in the business.
It was only natural that the promoter’s son Jeff Jarrett would feud with Brian–together, the two sons of Tennessee legends put together some ol’ Southern feud magic not seen in the territory in years.
Much like his father, young Jeff was soft-spoken, sometimes awkward in his promos, while Brian excelled early on with a version of his own extroverted personality with the volume (think Right Said Fred’s “I’m Too Sexy”) turned up. Never were their contrasts more apparent than when Brian destroyed a framed poem that Jerry Jarrett had passed down to his sons Jeff and Jason. (I love how the Moondogs are destroying Jeff in the clip as he recites the line “Life is queer with its twists and turns”–yeah, tell that to the thankless Memphis jobbers of old who suffered at the paws of the canines from hell.)
Ironically enough, Brian excelled in English classes at Craigmont High School in Memphis, and even won a poetry contest his senior year.
Of the two above-average athletes, Brian seemed destined for greater things in the early ’90s, as he had Jerry’s same gift of gab–and Jeff had that horrible haircut. Jeff, however, clearly had a much harder work ethic–a trademark of the elder Double J–and it’s paid off over the years, as he’s had a great career that’s included big-money runs in WWE and WCW, with multiple World title reigns. (I guess you could Jeff “stuck to to fight when he was hardest hit; it was when things seemed worst, that he didn’t quit.”) A relentless, tireless late bloomer, Jeff is finally hitting his stride as a heel performer in TNA in his role as Mr. Karen Angle-Jarrett–the hottest act in the promotion. (Granted, that’s not saying much given the current state of TNA.)
In the same vein of the great ’80s Memphis stars we all grew up with, Brian received the music video treatment in June 1992, not longer after winning the area’s Texas (after Jarrett had purchased the World Class promotion) and Southern titles. The mega-push to create a new homegrown Memphis star was on.
In the video, Brian is driving the white Corvette of Mrs. Paula Lawler when he picks up an actual homeless guy living on the streets in Memphis. (Supposedly, the guy received $100 for his remaining dignity.) When the video aired, the man’s mother called WMC-TV station irate and demanded an apology. Instead, Brian laughed it off on the air the following week, staying in character. (Later, he slipped the guy an extra dollar.)
Years later, there’s a cruel sense of irony to this footage of Brian.